Startup Hub- UX Case Study
Project Intent
This social good project is intended to help young people who want to start a company. The aim was to provide an interactive and fun way to go through the company development process
Duration
The project took two days to complete
The Problem
The project intended to solve the lack of guidance faced by young people as they try to set up companies.
User Research
Summary
I conducted user research to determine how useful the app was in its initial and final stages. I conducted a usability study with 5 people from different age groups, economic and social standings.This research gave insight to more ideas and improvements in the design.
User Pain Points
Information Fragmentation: Searching for the right information is tedious and very confusing
So much paperwork: When getting to the preparation of relevant documents, it is difficult to get the right ones and in order
Portable checklist: Young people require checklists to help them keep track of their progress in the process
Persona: Mike
Mike is a college student who needs to start a company so that he can commercialize his ideas
Mike's Journey Map
Mike is frustrated by the confusion in gathering information for forming a company
The Design
Paper Wireframes
I wanted the layout and arrangement of the items to be simple yet contain just enough information
Digital Wireframes
The goal here was to get the overall structure of the page
Low-Fidelity Prototype
High-Fidelity Prototype
Key Takeaways
Accessibility Considerations
Contrast The color contrast in button text was considered and checked at materia.io for accessibility standards.
SizeThe size of the buttons was checked and increased where necessary to enable ease of use
Animation TimeAnimations were timed correctly as with the standards of accessibility.
Learning Points
Impact After showing the mockups to friends, they were very pleased and considered it a “...much needed guide” as Kagwe, one of my friends described it.
Skills acquiredMy layout skills improved as well as my ability to use grids and sticker sheets.
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Trevor Agola
@trev.agola
Trevor J. Agola
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+254790039544
trevoragola5968@gmail.com